top of page

< Back to Home

Case Study: 20-Video Microlearning Campaign

Microlearning Video Series for Product Adoption
​
Objective:

The organization was preparing to launch a new product and needed a scalable way to onboard thousands of users quickly. The goal of this project was to accelerate adoption, reduce support tickets, and ensure users felt confident using the new platform.

​

​

1.png
My Role:

I served as Content Lead and Multimedia Producer, responsible for the end-to-end design and execution of the campaign. I collaborated closely with subject matter experts, marketing, and creative teams — including an external production partner — to deliver a polished, engaging video series.

​

Strategy & Approach:

  • Designed a 20-episode microlearning campaign broken into short, focused lessons (2–4 minutes each).

  • Applied visual storytelling, graphics, and narration to simplify complex product features into digestible learning moments.

  • Optimized for delivery across multiple channels: LMS, product help center, and social-style learning feeds.

  • Leveraged AI-powered tools to streamline scripting, generate graphics, and accelerate editing — reducing turnaround while maintaining brand consistency.

​

Execution:

  • Scripting & Storyboarding: Outlined each episode to follow a problem → solution → demo format.

  • Video Production: Recorded and edited content using Adobe Premiere Pro, Camtasia, Canva, and Adobe Creative Cloud tools.

  • Graphics & Branding: Designed thumbnails, intro animations, and lower-third graphics to reinforce brand identity.

  • Collaboration: Coordinated SME reviews and cross-functional approvals to keep the project on track.​

Results & Impact

Successfully launched 20 videos in a single 2 Week Sprint.

Contributed to a measurable increase in product adoption during the launch period.

Helped reduce customer support calls related to onboarding and initial product use.

Campaign structure was later adopted as a template for future product launches.

Received positive internal and external feedback on clarity, design quality, and accessibility.

Tools

​

  • Video & Multimedia Production: Adobe Premiere Pro, Camtasia, Canva, Adobe Creative Cloud (Photoshop, Illustrator, After Effects)

  • Instructional & Interactive Tools: Articulate Storyline 360, Articulate Rise

  • LMS & Distribution: Docebo LMS, Vimeo, internal product help center

  • AI-Powered Tools: ChatGPT, Microsoft Copilot, Canva AI, Articulate AI

  • Collaboration & PM: Smartsheet, Jira, Confluence, Slack, Microsoft Office Suite

​

Skills

​

  • Digital Media Strategy & Campaign Leadership

  • Content Marketing & Roadmap Development

  • Video Production, Editing & Motion Graphics

  • Graphic Design & Visual Storytelling

  • Podcast/Voiceover Production & Audio Editing

  • UX/UI Design for Content Platforms

  • AI-Powered Content Creation & Scaling

  • Data-Driven Storytelling & Campaign Optimization

  • Stakeholder & Cross-Functional Collaboration

  • Agile Project Management & Team Leadership

​

Portfolio Project Screenshots (1).png
bottom of page