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Designing AI-powered learning experiences where creativity meets strategy.

I’m Christian Mackin, a Senior Instructional Designer and Content Strategist who leverages AI, analytics, and creative leadership to design scalable, results-driven learning and media solutions that move organizations forward.

Digital Media Strategy &
Content Campaigns

Please note that due to copyrights, I am unable to share proprietary work related to my previous position.

Digital Campaigns (Video, Podcast, Social)

Audience Engagement Strategy

Multimedia Production & Editing

Data-Driven Storytelling

Content Strategy & Team Leadership

EHR for iOS Course - Overview - Rise 360 - [rise.articulate.com].png
In the following course, I utilized both Articulate 360 AI and Articulate Rise AI to create a intuitive, interactive and compelling lesson:
Portfolio - Project.png

Type: 20 - Video Microlearning Series for Product Adoption

Client: ESO

Date: August 2025

Video Campaign for GTM Software Product

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Portfolio - Project WAVE.png

Type: Event Video Campaign for Customer Engagement & Promotion

Client: ESO

Date: April 2025

WAVE 2025 Event Campaign

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Checklists Laptop.png

Type: Interactive eLearning Course (including video, interactive lesson, and assessment)

Client: ESO

Date: August 2023

Checklists for Personnel

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ODL redesign.png

Type: LMS Total Re-Design and UX Overhaul

Client: ESO

Date: February 2024

On-Demand Learning Re-Design

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Workplace EQ Laptop (1).png

Type: Custom eLearning Development

Client: None (Creative Practice)

Date: August 2022

Improve Your Workplace Emotional Intelligence

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Lunch and Learn Present.png

Type: Powerpoint

Client: Internal Lunch and Learn - ESO

Date: December 2022

Creating Learning Content - Lunch and Learn Presentation

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Proficiencies & Skills

Technology

Instructional Design & Authoring: Articulate Storyline 360 & Rise, Camtasia, Docebo LMS, PlayPlay


Creative & Visual Design:     Adobe Creative Suite, Canva, Vimeo, Wistia, Marketscale


AI & Content Automation: ChatGPT, Microsoft Copilot, AI features in Articulate, Canva, and Vimeo


Project & Collaboration Tools:  Confluence, Figma, Slack, Microsoft Office Suite


Learning Management Systems and Data Analytics: Docebo and other LMS platforms, Smartsheets, Jira, Powerbi, Pendo

Skills

Learning & Development (5+ years)
Content Marketing Strategy & Digital Media Campaigns
Video Production & Podcast Development
Visual Storytelling & Graphic Design
Analytics & Campaign Optimization
Team Leadership & Client Collaboration
AI-Powered Content Creation
Project & Campaign Management (AGILE, ADDIE, SAM)
Learning Experience Design (UX/UI)
Inclusive Design (WCAG/Accessibility)
Innovative Problem Solving
Lifelong Learner

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